dts
Candidate perspective · Product & Solutions Lead

Less noise.
More control.
Simple equipment.

Dots handles the work behind employee equipment — rules, approved choices, orders and delivery.

SHAY FARKASH · HOME ASSIGNMENT · 2026

My proposed starting point

Start

New hires and peripheral refresh.

Prove

Fewer questions, less manual work.

Expand

More workflows, stock and integrations.

Start with new hires and equipment refresh. Prove the value, then expand across the employee lifecycle.
dts
Strategy · My proposed approach
02 / 10
The product in one sentence

Employees choose approved equipment. Dots removes the manual work behind it.

Employee

Choose without confusion

  • See only company-approved options
  • Track delivery without chasing IT
IT + Finance

Stay in control

  • Set rules, budgets and approvals once
  • Handle exceptions — not every order
Dots

Run and grow the service

  • Manage the workflow and fulfilment
  • Build recurring platform revenue
PRIMARY STAKEHOLDERSEmployee · IT · HR · Finance · Procurement · Security · Dots Operations
Policy firstIT defines the rules once. Dots applies them automatically to every order.
dts
Role · How I would operate
03 / 10
My interpretation of the role

I would own the outcome end to end — and align the people needed to deliver it.

External · Adoption

Stay close to customers

  • Lead discovery and support sales conversations
  • Own product issues through stable go-live
  • Make sure employees actually use the product
Internal · Alignment

Connect the right teams

  • Align Product, Engineering, Operations and CS
  • Help Sales and Marketing explain the value
  • Bring clear options, owners and decisions
Leadership · Growth

Make success repeatable

  • Turn feedback into better product workflows
  • Build a reusable rollout and support playbook
  • Enable Implementation and CS to scale delivery
WHY ME

My IT background helps me understand the customer’s real pain points, speak their language and connect product, sales and implementation.

dts
MVP · Employee workflow
04 / 10
Employee joins → company rules apply → equipment arrives

The employee sees only what the company already approved. Dots handles the rest.

01

Employee profile

HiBob tells Dots who joined, their role and country.

02

Secure login

Pre-hire link first; Okta login from Day 1.

03

Company choice

The laptop is assigned by role. The employee chooses an approved color.

04 · EMPLOYEE CHOICE

Choose extras

Use the 600-token wallet on approved peripherals.

3 simple bundles OR approved PunchOut catalog
05

Check the rules

Dots checks policy, balance, stock, address and approvals.

06

Order + update

Dots orders, ships, solves issues and sends status updates.

No employee reimbursement
No standard IT ticket
One audit trail
One accountable operator
dts
Solution architecture · How it works
05 / 10
Company systems → Dots runs the workflow → equipment arrives

Dots connects the systems, applies IT's rules and keeps every order on track.

1HiBob · People

Who joined, their role, country and start date.

2Okta · Access

Secure login, permissions and account closure.

3IT policy

Allowed equipment, wallet, approvals and refresh timing.

EVENTS
+ RULES

Dots workflow engine

One managed process that follows each customer's rules.

Who is the employee?
What are they allowed?
How much can they spend?
What can they choose?
Where is the order?
What needs attention?
CHOICE
+ ORDERS
4Employee portal

Approved choices, token balance and order status.

5Purchasing systems

Cart, approval, purchase order and financial record.

6Suppliers + warehouse

Catalog, min/max stock, alerts, delivery and returns.

01 · STARTEmployee joins

HiBob sends the profile.

02 · ACCESSSecure login

Okta or limited pre-hire link.

03 · CHECKApply IT rules

Role, wallet, approval and stock.

04 · CHOOSEBundle or PunchOut

Laptop color + approved peripherals.

05 · ORDERApprove + buy

The purchase is recorded.

06 · DELIVERShip + update

Everyone sees the status.

SECURE ACCESS
SEPARATE CUSTOMER DATA
ENCRYPTED DATA
CLEAR DATA RULES
FULL ORDER HISTORY
dts
MVP + 12-month roadmap
06 / 10
First 12 months

Make one workflow work well first. Then add more value step by step.

0–90 DAYS

Prove the need

  • Understand today's manual work
  • Configure one clear policy
  • Launch 2–3 small pilots
  • Test must-have + willingness to pay
MONTHS 3–6

Make it repeatable

  • Simple policy admin
  • Equipment refresh
  • Clear reporting
  • Rollout guide
MONTHS 6–9

Add operations

  • Support + offboarding
  • More countries
  • Min/max stock alerts
  • Optional auto-replenishment
MONTHS 9–12

Build the vision

  • Employee personal helper
  • Zip, ITSM and ERP integrations
  • Packaging + pricing
  • Scale through Implementation + CS
THREE THINGS TO PROVE
Employees can use it without help
Policies work without custom development
Customers see enough value to pay
dts
Pilot · How I would execute
07 / 10
Target profile: ~2,000 employees · 15 countries · ~100 hires/month

Ask Dots to nominate matching customers. Select 2–3 design partners and start with a small group in each.

DISCOVER
Understand today's work

Talk to employees and teams; find the repeated questions, delays and manual steps.

DESIGN
Select 2–3 design partners

Score Dots customers by profile fit, pain, sponsor commitment, data readiness and a manageable supplier path.

BUILD
Connect the basic flow

Employee profile, login, policy, wallet, catalog, order and delivery.

LAUNCH
Operate with weekly control

Daily launch monitoring, weekly scorecard, issue triage and structured employee/admin feedback.

DECIDE
Expand, improve or stop

Use real usage, saved work, reliability, costs and willingness to pay.

Target within Dots' customer base

  • Existing Dots customer relationship
  • ~2,000 employees + meaningful hire/refresh volume
  • Multi-country policies; HiBob + Okta + Slack
  • Executive sponsor + named IT/HR operators
  • Baseline data + paid-pilot intent
Core test: Is this a must-have problem customers will pay to solve — or only a nice-to-have?
dts
Value + business model · Illustrative assumptions
08 / 10
Prove customer value · convert it into recurring revenue

Employees complete the task, teams save time — and Dots earns recurring platform revenue.

Six signals that show real customer value

FASTCompletion time

How long from employee request to a completed delivery?

RELIABLEWorkflow reliability

Does the process finish correctly without getting stuck?

LOW NOISEExceptions + support

How often do people still need manual help?

QUICK TO LAUNCHCustomer setup time

How quickly can Dots launch the next customer?

SATISFYINGEmployee + admin feedback

Do employees and company managers find it clear and useful?

LIFECYCLE IMPACTOnboarding + offboarding

Does equipment arrive and return with less delay and follow-up?

Look for improvement across the full picture — not one impressive activity number.

How money moves — and what counts as revenue

CUSTOMER PAYS / FUNDSDOTS ECONOMICS
Platform subscription

Monthly base fee + fee per covered employee

Recurring revenue

This is what creates MRR and ARR.

Pre-funded wallet

Quarterly, half-year or annual equipment budget

Money for equipment

Not Dots revenue. A 3–5% bonus is a closing tool, only when supplier savings fund it.

Setup + operations

Paid pilot, rollout, fulfilment and special handling

Service revenue

Charge for real work instead of hiding it inside the subscription.

dts
Learning · Improvement · Decisions
09 / 10
What should we watch and improve?

Learn early, improve the product calmly — and expand only when the experience is ready.

01

Employee experience

Watch: employees still ask for help.
Improve: shorter flow, bundles and clearer guidance.

Next step

Simplify the experience and test it again.

02

Simple customer setup

Watch: every customer asks for different development.
Improve: flexible settings before new code.

Next step

Keep one product that works for many customers.

03

Reliable information

Watch: employee or order information is missing.
Improve: stop safely, explain and notify the owner.

Next step

Make the workflow stable before expanding.

04

Healthy business model

Watch: delivery, support or bonus costs grow.
Improve: review pricing and supplier funding.

Next step

Fix the offer before selling it at scale.

PRODUCT PRINCIPLE

Listen to each customer — then solve the need in a way that can work for many customers.

dts
Leadership · How I would lead
10 / 10

I would stay close to early customers, turn real IT pain into product decisions — and make each launch easier than the last.

Lead customer conversations

Join discovery, sales and product marketing; connect real pain to clear value.

Own stable adoption

Stay accountable for product issues and early go-live with Engineering, Operations and CS.

Productize every lesson

Turn customer feedback and friction into reusable workflows — not one-off fixes.

Scale through others

Build the rollout and support playbook, then enable Implementation and CS.

MY EDGE

IT experience + product ownership: understand the pain, explain the value and stay accountable through delivery.

d•ts

First 90 days: earn customer trust and the right to scale.

Choose the right partners

Select 2–3 Dots customers that match the target profile and feel a must-have pain.

Lead the learning loop

Discovery, sales support, pilot delivery, issue resolution and stable adoption.

Bring leadership a decision

Show what we learned and recommend whether to expand, improve or stop.

I own the outcome, learning and execution.
Leadership decides how far to invest.